# Apple: You (Still) Don’t Understand the Vision Pro – Stratechery by Ben Thompson

<https://stratechery.com/2026/apple-you-still-dont-understand-the-vision-pro/>

- Host: [stratechery.com](https://links.thingelstad.xyz/hosts/stratechery.com/)
- Saved: January 14, 2026 (2026-01-14T13:58:10Z)
- Record: https://links.thingelstad.xyz/links/0220b5dfb387/
- JSON: https://links.thingelstad.xyz/links/0220b5dfb387.json

## What Jamie wrote

Thompson shares his reaction to the first live broadcast Vision Pro basketball game. He's critical but not of the technology, more of the way it was produced. From my own usage of the Vision Pro it is clear that you have to think about production in a very different way. Cutting from one camera to another in a VR experience is jarring and not like anything on a regular TV. I was hopeful that Apple would do some innovative things like this with MLS coverage, and that never did happen. Now my hope is that the deal with F1 will be where we see this attempted. I want to feel like I’m driving the Ferrari as it races around the track. This should be entirely possible with the Vision Pro and the content rights must be in place now. F1 may be the best sport to learn how to create these experiences. I’m hopeful.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT337: Weekly Thing 337 / Sunrise, Vision, Offline](https://weekly.thingelstad.com/archive/337/), Notable

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://stratechery.com/2026/apple-you-still-dont-understand-the-vision-pro/