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  "title": "The Ring Always Home Cam Flies Around Inside Your House | WIRED",
  "note": "I shared what I believe is the core of [Ring's marketing strategy](https://www.thingelstad.com/2020/09/27/amazons-marketing-strategy.html). This product for commercial use makes sense. Having drones surveil commercial real estate at night makes a lot of sense. Having them fly around my house reporting everything they see to Amazon? That's a hard no.\n\n> A surveillance drone that flies around your home—in your home!—is the stuff we could only have imagined 30 years ago, or even just a few years ago. To hear Amazon tell it, it was designed to be a problem solver, a solution for wanting a camera in every corner of your home. A techno-utopian vision of safety. Look at this freaking drone. If only someone could have imagined that our 2020 problems would be much greater than this—and in fact, tangled right up in it.\n\nWhatever people that buy this think they are getting, they should also factor in that it is a trivial extension for this thing to inventory all your appliances in your kitchen, send that data to whoever will pay, and then let them market to you knowing everything they ever would want about your household.",
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