# Apple previews new immersive films for Apple Vision Pro - Apple

<https://www.apple.com/newsroom/2025/09/apple-previews-new-immersive-films-for-apple-vision-pro/>

- Host: [apple.com](https://links.thingelstad.xyz/hosts/apple.com/)
- Saved: September 25, 2025 (2025-09-26T00:46:08Z)
- Record: https://links.thingelstad.xyz/links/08a198b79fd0/
- JSON: https://links.thingelstad.xyz/links/08a198b79fd0.json

## What Jamie wrote

Apple has to spend some cash to prime this ecosystem. The hardware isn't there yet but is coming along. The software is also not there but improving. Creating a library of content for AR as they move down the path is the right thing to do.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT328: Weekly Thing 328 / Agents, Pulse, Vision](https://weekly.thingelstad.com/archive/328/), Briefly

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://www.apple.com/newsroom/2025/09/apple-previews-new-immersive-films-for-apple-vision-pro/