# The iPhone and Apple’s Services Strategy – Stratechery by Ben Thompson

<https://stratechery.com/2019/the-iphone-and-apples-services-strategy/>

- Host: [stratechery.com](https://links.thingelstad.xyz/hosts/stratechery.com/)
- Saved: September 12, 2019 (2019-09-13T01:24:36Z)
- Record: https://links.thingelstad.xyz/links/0bd549f71e02/
- JSON: https://links.thingelstad.xyz/links/0bd549f71e02.json

## What Jamie wrote

Ben Thompson continues to elucidate on one of the biggest companies in the world, Apple, and it’s very intentional shift to more services revenue.

> To that end, how long until there is a variant of the iPhone Upgrade Program that is simply an all-up Apple subscription? Pay one monthly fee, and get everything Apple has to offer. Indeed, nothing would show that Apple is a Services company more than making the iPhone itself a service, at least as far as the customer relationship goes. You might even say it is innovative.

Outside of the gear and software itself, it seems that Apple is making a very intentional shift in services revenue, something it had nearly none of not that long ago.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT117: Weekly Thing #117 / Sep 14, 2019](https://weekly.thingelstad.com/archive/117/), Notable Links 📌

## Same host

- [The WeWork IPO – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/22ac33109e31/) (stratechery.com, August 21, 2019)
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- [The China Cultural Clash – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/302514ff1104/) (stratechery.com, October 9, 2019)
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- [The Internet and the Third Estate – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/fa105ac263ef/) (stratechery.com, October 22, 2019)

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://stratechery.com/2019/the-iphone-and-apples-services-strategy/