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  "note": "Great article and stories around focus and choosing what is going to get attention.\n\n> Ultimately, “focus is saying no to good ideas” takes aim at the lies we tell ourselves as business operators: that we fear missing out on everything that is good, that we think much of what is good is worth doing, and that we think that somehow chasing multiple good things at the same time is doable.\n> \n> In reality, everything has some cost, and the number of things you can execute concurrently is extremely limited. Hiring that SEO expert is going to cost you time and energy; focusing on F&B is going to introduce a huge source of constant distraction into your company.\n> \n> Focus is saying no to good ideas.\n\nI prefer to say this as \"What makes you successful is what you don't do, as much as what you do.\" ",
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