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  "url": "http://signalvnoise.com/posts/1070-dont-tackle-your-own-good-news",
  "title": "Don't tackle your own good news",
  "note": "When we launched the new Backpack, we were going to increase the prices across the board. It was a big overhaul and we felt the improvements were worth it.\n\n\n\nBut at the last minute, we changed our minds and decided to let old customers keep using Backpack the same way for the same price (or less).\n\n\n\nWhy? We didnt want the excitement of the new launch to be drowned out by customers upset by a rate hike. We feared the new Backpacks good vibes would get hijacked by pricing naysayers. So we took that possibility off the table.\n\n\n\nThe result: A decent number of people thanked us for grandfathering them at the same (or a lower) rate. But to most it was a non-story. And in this case, a non-story was a big win. It let the spotlight shine on the good news instead.\n\n\n\nLesson learned: Dont tackle your own good news. The blogosphere can be an unforgiving place. Take pains to eliminate any negative aspects that might overshadow a launch or other good news.",
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