# The Great Flattening – Stratechery by Ben Thompson

<https://stratechery.com/2024/the-great-flattening/>

- Host: [stratechery.com](https://links.thingelstad.xyz/hosts/stratechery.com/)
- Saved: May 13, 2024 (2024-05-14T01:21:04Z)
- Record: https://links.thingelstad.xyz/links/10afb42ccbb4/
- JSON: https://links.thingelstad.xyz/links/10afb42ccbb4.json

## What Jamie wrote

Thompson's reflections on the backlash around Apple's [Crush](https://www.youtube.com/watch?v=ntjkwIXWtrc) ad and putting it more in the context of aggregation over the last decades of tech growth.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT288: Weekly Thing 288 / Hackerverse, Symbolica, Curators](https://weekly.thingelstad.com/archive/288/), Briefly

## Same host

- [United States v. Apple – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/9ffe00080221/) (stratechery.com, March 27, 2024)
- [Windows Returns – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/7ce28f9ca43e/) (stratechery.com, May 21, 2024)
- [AI Integration and Modularization – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/250aa4525f48/) (stratechery.com, May 30, 2024)
- [Crashes and Competition – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/991bae48b6d9/) (stratechery.com, July 29, 2024)
- [Friendly Google and Enemy Remedies – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/063894a8e840/) (stratechery.com, August 7, 2024)

## Saved the same week

- [Sci-Fi Author J.G. Ballard Predicts the Rise of Social Media (1977) | Open Culture](https://links.thingelstad.xyz/links/0852bae19499/) (openculture.com, May 13, 2024)
- [Hackers discover how to reprogram NES Tetris from within the game | Ars Technica](https://links.thingelstad.xyz/links/47f5d4cbce28/) (arstechnica.com, May 13, 2024)
- [Immersive Math](https://links.thingelstad.xyz/links/e94484e01e1d/) (immersivemath.com, May 13, 2024)
- [Manifesto for a Humane Web](https://links.thingelstad.xyz/links/31d1c4a86ae1/) (humanewebmanifesto.com, May 13, 2024)
- [“Link In Bio” is a slow knife - Anil Dash](https://links.thingelstad.xyz/links/8e5428c0a322/) (anildash.com, May 13, 2024)

## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://stratechery.com/2024/the-great-flattening/