Getting Real and Design
www.37signals.com/svn/posts/1497-getting-real-and-design
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
I’ve only known one method for approaching a Design project. There are many variations out there, but it can essentially be broken down into 4 steps: Discover, Plan, Design/Develop, and Deploy. It didn’t matter where I worked—agency or internal design department—these were the steps, and I didn’t question them.
Then 37signals published Getting Real, and I wondered if this might be a better way of approaching a project. I’d like to share with you a few stories from past Design projects while reflecting on how Getting Real would have helped. I’ll also share some insight into how the process here at 37signals works.
More...