Microsoft throws down the gauntlet in business intelligence — Tech News and Analysis
gigaom.com/2015/01/27/microsoft-throws-down-the-gauntlet-in-business-intelligence
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Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Phillips said the business intelligence market is presently in its third wave. The first wave was technical and database-centric. The second wave was about self service, defined first by Excel and, over the past few years, by Tableau’s eponymous software. The third wave, he said, takes self service a step further in terms of ease of use and all but eliminates the need for individual employees to track down IT before they can get something done.
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