Marvel to unleash digital comic books on iTunes
www.appleinsider.com/articles/09/02/10/marvel_to_unleash_digital_comic_books_on_itunes.html
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Marvel Entertainment will help lead the way in exploring a brand-new frontier for content on the iTunes Store. Coming soon to an iPhone or iPod near you: motion comics.