# I've Built Multiple Growth Teams. Here's Why I Won't Do It Again. | CXL

<https://conversionxl.com/blog/dont-build-growth-teams/>

- Host: [conversionxl.com](https://links.thingelstad.xyz/hosts/conversionxl.com/)
- Saved: September 15, 2019 (2019-09-15T16:37:18Z)
- Record: https://links.thingelstad.xyz/links/18ef7f2b219c/
- JSON: https://links.thingelstad.xyz/links/18ef7f2b219c.json

## What Jamie wrote

Interesting observations from someone that has built growth teams at some high growth companies. 

> This thing crushed sign-up conversions. After a year of testing, we had this page almost perfectly optimized. The headline, the URL box, the call-to-action (CTA) button copy, the secondary CTA toward the bottom, even the random stock-photo dude. This page converted triple the number of signups compared to more generic SaaS homepages.
> 
> The thing is, multiple executives hated this page. I had to defend it regularly to keep it live. After I left, the homepage immediately changed to something more generic.

A good read in general.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT118: Weekly Thing #118 / Sep 21, 2019](https://weekly.thingelstad.com/archive/118/), Notable Links 📌

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://conversionxl.com/blog/dont-build-growth-teams/