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  "note": "Godin's struck a chord with me on this observation. \n\n> As an organization grows in scale, the idiosyncrasy and distinctiveness that was originally informed by the taste of the founders moves toward the mean.\n> \n> _Over time, things get more average._\n\nA corollary that should go with this is that everything being unique and different isn't necessarily a benefit.\n\nSo how do you identify where you are distinctively not average, not normal, and protect that at all costs?",
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