# The drift to normal | Seth's Blog

<https://seths.blog/2024/03/the-drift-to-normal/>

- Host: [seths.blog](https://links.thingelstad.xyz/hosts/seths.blog/)
- Saved: March 27, 2024 (2024-03-28T02:30:38Z)
- Record: https://links.thingelstad.xyz/links/1aefb3853205/
- JSON: https://links.thingelstad.xyz/links/1aefb3853205.json

## What Jamie wrote

Godin's struck a chord with me on this observation. 

> As an organization grows in scale, the idiosyncrasy and distinctiveness that was originally informed by the taste of the founders moves toward the mean.
> 
> _Over time, things get more average._

A corollary that should go with this is that everything being unique and different isn't necessarily a benefit.

So how do you identify where you are distinctively not average, not normal, and protect that at all costs?

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT281: Weekly Thing 281 / Fediverse, Odyssey, Echo Chess](https://weekly.thingelstad.com/archive/281/), Notable

## Same host

- [Project resistance | Seth's Blog](https://links.thingelstad.xyz/links/ebaaf43b0e2b/) (seths.blog, November 7, 2023)
- [When the committee decides | Seth's Blog](https://links.thingelstad.xyz/links/57f83a36a040/) (seths.blog, December 4, 2023)
- [Customer satisfaction and tipping | Seth's Blog](https://links.thingelstad.xyz/links/8a1427873e8e/) (seths.blog, February 15, 2024)
- [The defensive arrogance of TL;DR | Seth's Blog](https://links.thingelstad.xyz/links/4d2c6cde0e4f/) (seths.blog, May 9, 2024)
- [“I don’t learn that way” | Seth's Blog](https://links.thingelstad.xyz/links/08f24b4e137b/) (seths.blog, May 23, 2024)

## Saved the same week

- [Understanding the DOJ's Antitrust Complaint Against Apple - MacStories](https://links.thingelstad.xyz/links/7370dfb61fba/) (macstories.net, March 27, 2024)
- [The Omni Show: How Pete Edstrom Uses OmniFocus](https://links.thingelstad.xyz/links/7c2ed0c88594/) (omnigroup.com, March 27, 2024)
- [United States v. Apple – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/9ffe00080221/) (stratechery.com, March 27, 2024)
- [How to Figure Out What Your Car Knows About You (and Opt Out of Sharing When You Can) | Electronic Frontier Foundation](https://links.thingelstad.xyz/links/6420ef8306db/) (eff.org, March 27, 2024)
- [Echo Chess — Play Daily Puzzles](https://links.thingelstad.xyz/links/22110347e2ae/) (echochess.com, March 27, 2024)

## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://seths.blog/2024/03/the-drift-to-normal/