# Empathy Mapping: The First Step in Design Thinking

<https://www.nngroup.com/articles/empathy-mapping/>

- Host: [nngroup.com](https://links.thingelstad.xyz/hosts/nngroup.com/)
- Saved: February 1, 2018 (2018-02-01T23:15:48Z)
- Record: https://links.thingelstad.xyz/links/1b8cda68ce57/
- JSON: https://links.thingelstad.xyz/links/1b8cda68ce57.json

## What Jamie wrote

Wow, this is pretty interesting and seems like it would be useful.

> Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.

In the DevOps movement there is a lot of discussion of empathy. I've personally put teams or projects together to specifically encourage developing empathy. A tool that you can use to map out empathy seems like it would be very useful.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT39: Weekly Thing for February 3, 2018](https://weekly.thingelstad.com/archive/39/), Culture

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://www.nngroup.com/articles/empathy-mapping/