theverge.com · Saved

Peloton is a media company now, with media company problems

www.theverge.com/c/24105625/peloton-bike-tread-plus-business-valuation-history

What Jamie wrote

I got the Peloton Bike in November 2018. I have always enjoyed spinning and have taken many spin classes over the year. The Peloton Bike appealed to me as the best quality spin bike I'd ever used along with the classes built right on it. All-in-one with great quality. I’m also picky about spin instructors. I want good music that I like. I can’t stand instructors that use negative messages. A super high-quality bike with some of the best spin instructors in the world and music genres that I can pick from? Sounds great.

Tammy isn't a bike fan, she likes Treadmills and we added the Tread+ in February 2019. Tammy uses a treadmill every weekday and she liked the Bootcamp classes. The Tread+ is also the most robust treadmill I've ever used and can easily handle a big guy like me using it.

We've been a Peloton house since before the pandemic surge, and we still use it regularly. I've tried a couple of other services and the classes just don't hit the mark. I've even considered getting the rower too.

Aside from the instructors, the sense of community with Peloton users is very real. You see it the second you start pedaling via the Leaderboard, where you can see in real time all the other folks taking the same class. You can also "high-five" people in the same class. During classes, you'll also see some hashtags -- some based on user identity, geography, and interests (e.g., #PeloDoctors, #PelotonMoms, etc.) and others based on instructors (e.g., #JessKingCollective, #BooCrew). Those are meant to help you find other fans or friends to go do live rides with. The hashtags spill over to other social media platforms. There are several hundreds of Facebook groups, too. (My favorite name is the #435amTribe -- the Mothercluckers.)

Peloton definitely has a committed core audience that I don't think will go anywhere. I still think it is the best home workout experience there is. And for spinning? The only thing I miss from spin classes in a studio is the music being SUPER LOUD over the PAs. Everything else I prefer on Peloton.

It is a great product, but not a great stock. Does that matter? It does, but I also don't know how they could have ran the course of the last 6 years any differently.