I left the ad industry because our use of data tracking terrified me

Call to action on what to do to protect privacy online.

Not to be outdone, another startup projected a map of San Francisco with a red line tracking a real, anonymous person throughout their day. He challenged us to infer what we could about her. She left the house at 7 a.m. Went to Starbucks. Went to a school. Went to a yoga studio. Went back to the school. She was a mother with at least one child, and we knew where she lived. We knew this because this woman’s cell phone was tracking her every move. As does every other cell phone, including the one in your pocket right now.

I like the four steps that are outlined to give people the control they deserve.