# Study gauges how people perceive AI-created content | MIT Sloan

<https://mitsloan.mit.edu/ideas-made-to-matter/study-gauges-how-people-perceive-ai-created-content>

- Host: [mitsloan.mit.edu](https://links.thingelstad.xyz/hosts/mitsloan.mit.edu/)
- Saved: December 6, 2023 (2023-12-06T23:04:11Z)
- Record: https://links.thingelstad.xyz/links/23acf21b4ad4/
- JSON: https://links.thingelstad.xyz/links/23acf21b4ad4.json

## What Jamie wrote

What do consumers think of AI generated content? 

> Two key insights emerged. First, when people had no information about the source of the marketing or campaign copy, they preferred the results generated by AI. "Generative AI is showing that it can be as good as or better than humans at these kinds of persuasive tasks," Zhang said.
> 
> But when people were told the source of the content, their estimation of work in which humans were involved went up -- they expressed "human favoritism," as the researchers put it. Their assessment of content created by AI, though, didn’t change, undermining the notion that people harbor a form of algorithmic aversion.

I've seen this trend represented a few times. We have an aversion to AI generated content but only because we know it is. This has been shown in multiple domains. However, I would suggest this is simply the results of the new-ness. After some time, and more exposure, this aversion will go away.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT272: Weekly Thing 272 / Escape, Fuzzy, Melodrip](https://weekly.thingelstad.com/archive/272/), Notable

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://mitsloan.mit.edu/ideas-made-to-matter/study-gauges-how-people-perceive-ai-created-content