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  "title": "How Jeff Bezos Turned Narrative into Amazon's Competitive Advantage - Write Louder - Knock Down Silos",
  "note": "I am not convinced on specifically prescribing the template that Amazon uses for 6-page narratives. However, I am very convinced of **not** using PowerPoint for them. The problem really though isn't PowerPoint, but instead the \"bulletized thinking\" that PowerPoint encourages. These two lines are the most important to me.\n\n> Writing memos forces his team to think through their ideas in high-resolution detail. \n\nand\n\n> Most importantly, it makes it impossible to hide any logical inconsistencies in the ideas that people put out there.\n\nI believe it is very say to have logical inconsistencies in bullets that highlight a few punchy notes of an idea. My proof of this is several times when I have myself thought I had a cool idea, jotted three or four bullets down, and then tried to write it into sentences and paragraphs with no success.",
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