# How Jeff Bezos Turned Narrative into Amazon's Competitive Advantage - Write Louder - Knock Down Silos

<https://slab.com/blog/jeff-bezos-writing-management-strategy/>

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- Saved: April 9, 2020 (2020-04-10T01:56:37Z)
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## What Jamie wrote

I am not convinced on specifically prescribing the template that Amazon uses for 6-page narratives. However, I am very convinced of **not** using PowerPoint for them. The problem really though isn't PowerPoint, but instead the "bulletized thinking" that PowerPoint encourages. These two lines are the most important to me.

> Writing memos forces his team to think through their ideas in high-resolution detail. 

and

> Most importantly, it makes it impossible to hide any logical inconsistencies in the ideas that people put out there.

I believe it is very say to have logical inconsistencies in bullets that highlight a few punchy notes of an idea. My proof of this is several times when I have myself thought I had a cool idea, jotted three or four bullets down, and then tried to write it into sentences and paragraphs with no success.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT143: Weekly Thing #143 / Archetypes, Wear a Mask, Zoom](https://weekly.thingelstad.com/archive/143/), Recommended Links

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://slab.com/blog/jeff-bezos-writing-management-strategy/