# We’re ready to rip out the beating heart of the disinformation economy - Host: [checkmyads.org](https://links.thingelstad.xyz/hosts/checkmyads.org/) - Saved: November 4, 2021 (2021-11-05T01:05:12Z) - Record: https://links.thingelstad.xyz/links/2426b50e6863/ - JSON: https://links.thingelstad.xyz/links/2426b50e6863.json ## What Jamie wrote I was reading this and thinking "Wow, this sounds like what [Sleeping GIants](https://en.wikipedia.org/wiki/Sleeping_Giants) was doing." and then I saw the two people doing this were part of the founding of Sleeping Giants. I think this is smart effort, and if done well I suspect it could have real impact. The truth is that the incredibly complex algorithmic advertising platforms online make it nearly impossible for advertisers to know what content their ads are appearing alongside. There are many stories of well known brands being shown next to particularly caustic things. The premise here is to cut the revenue chain by making brands aware of what their content is supporting. ## Facts - Kind: [Page](https://links.thingelstad.xyz/kinds/page/) ## Appears in - [WT202: Weekly Thing #202 / Goalies, Curves, Spiders](https://weekly.thingelstad.com/archive/202/), Notable ## Saved the same week - [I’m A Twenty Year Truck Driver, I Will Tell You Why America’s “Shipping Crisis” Will Not End by Ryan Johnson | Medium](https://links.thingelstad.xyz/links/1bbd235b5f6f/) (medium.com, November 4, 2021) - [Spiders are much smarter than you think | Ars Technica](https://links.thingelstad.xyz/links/bdc69cd5724a/) (arstechnica.com, November 4, 2021) - [Kingfisher & Wombat: I have been playing around with Townscaper…](https://links.thingelstad.xyz/links/e4bbe873a812/) (twitter.com, November 4, 2021) - [Tesla owners can now remotely stream live footage from their car’s cameras - The Verge](https://links.thingelstad.xyz/links/7f5291a4cef9/) (theverge.com, November 4, 2021) - [Niantic’s Pikmin Bloom is rolling out globally starting today - The Verge](https://links.thingelstad.xyz/links/62c09c49051b/) (theverge.com, November 4, 2021) ## Elsewhere - Wayback Machine: https://web.archive.org/web/*/https://checkmyads.org/branded/were-ready-to-rip-out-the-beating-heart-of-the-disinformation-economy/