# Don Norman on how design fails older consumers

<https://www.fastcompany.com/90338379/i-wrote-the-book-on-user-friendly-design-what-i-see-today-horrifies-me>

- Host: [fastcompany.com](https://links.thingelstad.xyz/hosts/fastcompany.com/)
- Saved: October 18, 2023 (2023-10-19T02:56:39Z)
- Record: https://links.thingelstad.xyz/links/2f34d6cda3c3/
- JSON: https://links.thingelstad.xyz/links/2f34d6cda3c3.json

## What Jamie wrote

I've read Norman's "Design of Everyday Things" and he and Bruce Tognazzini were key designers behind Apple's famous Human Interface Guidelines and Apple's Advanced Technology Group. Norman is now 83 and observes how poorly modern design serves older people. This seems like something that deserves more attention.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT266: Weekly Thing 266 / Obsessed, DiceRight, Omnivore](https://weekly.thingelstad.com/archive/266/), Notable

## Same host

- [iCloud Private Relay and other Apple WWDC privacy features](https://links.thingelstad.xyz/links/8fda03603aac/) (fastcompany.com, June 10, 2021)
- [Delta variant vaccinated vs. unvaccinated seen in CDC chart](https://links.thingelstad.xyz/links/67a148fe865a/) (fastcompany.com, September 16, 2021)
- [After Apple, Jony Ive’s LoveFrom is doubling down on craft in typeface](https://links.thingelstad.xyz/links/9656fcd52f08/) (fastcompany.com, July 26, 2023)
- [People are obsessed with Obsidian, the darling of notetaking apps](https://links.thingelstad.xyz/links/fe738e0d7928/) (fastcompany.com, October 16, 2023)
- [Perplexity's new AI features are a game changer. Here's how to make the most of them - Fast Company](https://links.thingelstad.xyz/links/0f977cc9b49e/) (fastcompany.com, June 26, 2025)

## Saved the same week

- [Introducing the New Kottke.org Comments](https://links.thingelstad.xyz/links/dfcbcb8a0e93/) (kottke.org, October 16, 2023)
- [How GitHub Engineering communicates](https://links.thingelstad.xyz/links/7d8eea3ee147/) (github.com, October 16, 2023)
- [On Disruption and Distraction - Cal Newport](https://links.thingelstad.xyz/links/3f432370ebd5/) (calnewport.com, October 18, 2023)
- [How to fix the internet | MIT Technology Review](https://links.thingelstad.xyz/links/4be8c4da5602/) (technologyreview.com, October 18, 2023)
- [FreeTube - The Private YouTube Client](https://links.thingelstad.xyz/links/815d6af83367/) (freetubeapp.io, October 18, 2023)

## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://www.fastcompany.com/90338379/i-wrote-the-book-on-user-friendly-design-what-i-see-today-horrifies-me