MrBeast may never quit YouTube, but his game is changing - Polygon
www.polygon.com/24093399/end-of-mrbeast-youtube-era
What Jamie wrote
MrBeast has defined what it means to be a "YouTuber" for the last few years. The strategies he tested and honed are now used by all creators on YouTube that are seeking large audiences. But how will he evolve? Where does this go? How does the growth of TikTok and short form video impact it all? Overall this is a good read to get a better understanding of the entertainment world built on YouTube.
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