Facebook wont die. And it wont own the Web. Itll just be mediocre
pando.com/2013/02/08/facebook-wont-die-and-it-wont-own-the-web-itll-just-be-mediocre
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Thats the boring truth about Facebook, one that doesnt fit into any compelling narrative. Its mediocre. Its always been that way. What we thought at first were the quirky limitations of an emerging company have grown into an ever more constricting and annoying series of compromises that accumulate as Facebook matures.