Daring Fireball: Thoughts and Observations on Apple’s First Immersive MLB Broadcast, a Yankees 1-0 Win Over the Red Sox
daringfireball.net/2026/08/thoughts_and_observations_apple_immersive_mlb_broadcast
What Jamie wrote
Not a lot of talk about VR/AR lately but I think these experiments are the right continued path. Immersive sporting experiences feels like it would be a huge opportunity. Biggest challenge is you usually watch sports with friends. But not always, and maybe those friends aren't in the same room as you.