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  "title": "10 Challenges to Building a Customer Obsessed Organization",
  "note": "Gothelf shares twelve areas to focus your organization to improve at being customer centric (or obsessed as he says.\n\n> It was hard distilling this list into only 10 of these anti-patterns (in fact, I failed, there are actually 12 in this article) but I feel that these are the most prevalent and the ones that, if improved, would make the most difference to organizations competing in today's uncertain, rapidly changing world and business environment.\n\nThis is a great list for leaders to use to asses their organization and see where improvements can be made.\n\n1. Misaligned Incentives\n2. Learning is not a Priority\n3. No Cross-Functional Collaboration\n4. Underuse of In-House Research Team\n5. Lack of Humility\n6. Too Much Theory X, Not Enough Theory Y\n7. Agile and Process Theater\n8. Fixed, Annual Planning Cycles\n9. Lack of Psychological Safety\n10. Teams Don't Understand their Business Model\n11. Bonus 1: No Access to Customers\n12. Bonus 2: Teams don't know how to do Product Discovery\n\nVery good areas to focus. ",
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