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Google Analytics: Stop feeding the beast | Caspar von Wrede

casparwre.de/blog/stop-using-google-analytics

What Jamie wrote

Good call to action. I think this perspective is a good one. Putting Google Analytics on your site is you deciding for your users that they will be surveilled.

Google is harvesting data across all of its products, so why pick on Google Analytics? Because for most of the products, if you choose to use them, it’s your data that is harvested. It’s different for Analytics. You as a web developer are making a choice that affects all of your users.

Would you allow a business to survey people before they visited your house?