# Viacom, Microsoft In $500 Million Ad, Promo Deal - Host: [businessinsider.com](https://links.thingelstad.xyz/hosts/businessinsider.com/) - Saved: December 19, 2007 (2007-12-19T15:00:27Z) - Record: https://links.thingelstad.xyz/links/3f025775fc0c/ - JSON: https://links.thingelstad.xyz/links/3f025775fc0c.json ## From the page (probably an excerpt, not Jamie's words) Microsoft and Viacom will work together on ads and promotions for videogames and TV shows. The deal's terms were not disclosed, the AP reports, but the companies said the deal has a "projected base value of $500 million for the first five years" from revenue sharing, guarantees, and content licensing.Microsoft (MSFT) will be able to use some of Viacom's TV and film content online and in its videogames. In exchange, it will purchase ads on Viacom's broadcast and Web properties, which include Comedy Central, MTV, VH1, etc., and will also have exclusive rights to sell ads on some of Viacom's Web sites.But without any more detail, that $500 million is an almost value-free number: Note that the two companies aren't saying that MSFT will guarantee Viacom a minimum payment for the right to their inventory, a la MSFT's deal with Facebook and Google's News Corp./FIM/MySpace deal. APFollowup: CNBC talks to MSFT exec Kevin Johnson, who says there's some sort of guaranteed payment in the deal, but won't elaborate. ## Facts - Kind: [Page](https://links.thingelstad.xyz/kinds/page/) ## Same host - [SNEAK PEAK: Tomorrow's Wall Street Journal Cover](https://links.thingelstad.xyz/links/aa27aae661cd/) (businessinsider.com, December 13, 2007) - [Welcome, Mr. Murdoch: Here's Your Page Views](https://links.thingelstad.xyz/links/aa951746ae53/) (businessinsider.com, December 14, 2007) - [Jon Stewart Targeting Jan. 7 Return?](https://links.thingelstad.xyz/links/eec6388aaf39/) (businessinsider.com, December 17, 2007) - [IAC, Brightcove In Video Pact. What Took So Long?](https://links.thingelstad.xyz/links/1b8ab2e0b92c/) (businessinsider.com, December 19, 2007) - [Blockbuster (BBI) Surrenders to Netflix, Jacks Prices](https://links.thingelstad.xyz/links/268146c70a6c/) (businessinsider.com, December 21, 2007) ## Saved the same week - [Looking for a CTO? Can't find one? Here's why](https://links.thingelstad.xyz/links/34a0ef4d1655/) (thisisgoingtobebig.com, December 19, 2007) - [TextExpander: Video Review and Giveaway](https://links.thingelstad.xyz/links/f9f3e66458b6/) (macapper.com, December 19, 2007) - [Google Talk Gets One Step Closer To The Ultimate Babel Fish](https://links.thingelstad.xyz/links/3dd319707a19/) (techcrunch.com, December 19, 2007) - [IAC, Brightcove In Video Pact. What Took So Long?](https://links.thingelstad.xyz/links/1b8ab2e0b92c/) (businessinsider.com, December 19, 2007) - [Parallels vs. VMWare: Benchmark results](https://links.thingelstad.xyz/links/016d68081d06/) (tuaw.com, December 19, 2007) ## Elsewhere - Wayback Machine: https://web.archive.org/web/*/http://www.businessinsider.com/2007/12/viacom-microsoft-in-500-million-ad-promo-deal