# Google kills FLoC, unveils new plan to replace tracking cookies — here's how it works | Tom's Guide

<https://www.tomsguide.com/news/google-kills-floc-debuts-topics>

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- Saved: January 26, 2022 (2022-01-27T03:15:58Z)
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## What Jamie wrote

You'll remember that Google decided that tracking cookies were a bad idea once they had come up with FLoC, which is even worse for privacy online. Happily they are ditching FLoC, but Topics just seems like magical handwaving. All good reasons to not run Chrome. Seriously, why would you run the web browser made by the company that sells more online ads than anyone else?

## Facts

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://www.tomsguide.com/news/google-kills-floc-debuts-topics