Zynga Stresses Visual Access to Its Vast Data Volumes
tdwi.org/Articles/2010/07/21/Visual-Access-to-Data-Volumes.aspx?Page=1
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
With over 230 million users monthly playing its games -- including FarmVille and Mafia Wars -- Zynga is one of the largest online social gaming developers in the world. In this interview, Ken Rudin, general manager of analytics for Zynga, discusses the challenges Zynga faced in getting meaningful insights to its analysts on several terabytes of game data captured daily -- and the data visualization solution the company recently selected.