How Newsletters Survived Technology - The Atlantic
www.theatlantic.com/ideas/archive/2021/11/internet-newsletters-dave-pell/620664
What Jamie wrote
A bit of a love letter to the newsletter from Dave Pell who writes one of my favorite daily newsletters NextDraft.
Cut to 2020, when the 14 million customers of a single email platform called Mailchimp sent out 333,635,013,035 newsletters that, among other things, drove more than $64 billion in revenue.
He highlights the key reasons that he finds newsletters to be durable in ways that many other products are not. I did find this call out about your Inbox very funny.
Sure, people complain about having too much email. But compared with everything else online, your inbox is the Walden Pond of the internet.
I do think there is a "home field" advantage that we as a reader have in our Inbox. And the relationship that can be built with a newsletter is definitely more personal than many other means.