The $100 Trillion Disruption: The Unforeseen Economic Earthquake

This article goes deeper on the affects of GLP-1 drugs and the resulting change in behavior and what that could mean.

Early consumer data on GLP-1s shows:

• 65% reduction in response to food advertising
• 40% lower click-through rates on impulse products
• 85% decrease in late-night online shopping

I find this potential shift fascinating.

I think we under-appreciate how monumental it was a few decades ago when we really started to understand how people's thinking worked, how to influence and manipulate, and ultimately how identity worked for people. Since then it is a losing battle trying to keep your own thoughts and ideas independent of the messaging that we get constantly. Is it possible that GLP-1 drugs are an escape hatch to fight back against those messages to drive consumption in general. It seems like they may be.

And if the impact of that consumption message is lessened, what is the outcome? People eat less sure. People buy less? Maybe. What else.