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  "note": "This is a pretty amazing article by Hiten Shah, a co-founder of KISSmetrics. He walks through how they found market fit, saw tremendous engagement, and then failed to execute.\n\n> We were ahead of the market by 3 years. Yes, 3 full years. In 2010, we had moved the entire analytics category to the point that competitors wouldn’t close the gap until 2013.\n> \n> We had a billion dollar opportunity sitting right in front of us. Without a shred of doubt, I believe we could have turned KISSmetrics into a billion dollar startup. It was ours to lose.\n> \n> That’s exactly what we did, we lost it.\n\nNot an easy thing to write, but the kind of thing you can learn from.",
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