# My Billion Dollar Mistake | Product Habits

<https://producthabits.com/my-billion-dollar-mistake/>

- Host: [producthabits.com](https://links.thingelstad.xyz/hosts/producthabits.com/)
- Saved: April 25, 2019 (2019-04-26T02:34:24Z)
- Record: https://links.thingelstad.xyz/links/4d8b989ba7df/
- JSON: https://links.thingelstad.xyz/links/4d8b989ba7df.json

## What Jamie wrote

This is a pretty amazing article by Hiten Shah, a co-founder of KISSmetrics. He walks through how they found market fit, saw tremendous engagement, and then failed to execute.

> We were ahead of the market by 3 years. Yes, 3 full years. In 2010, we had moved the entire analytics category to the point that competitors wouldn’t close the gap until 2013.
> 
> We had a billion dollar opportunity sitting right in front of us. Without a shred of doubt, I believe we could have turned KISSmetrics into a billion dollar startup. It was ours to lose.
> 
> That’s exactly what we did, we lost it.

Not an easy thing to write, but the kind of thing you can learn from.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT103: Weekly Thing #103 / Apr 27, 2019](https://weekly.thingelstad.com/archive/103/), Featured Links 🏅

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## Elsewhere

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