Dow Jones Reaches Out To McKinsey—Company Says It's Building, Not Cutting
gigaom.com/2009/11/14/419-dow-jones-reaches-out-to-mckinsey-company-says-its-building-not-cutting
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Dow Jones is the latest media company to call on consultancy McKinsey & Co. for help, Forbes reports. The News Corp (NYSE: NWS). unit appears to be following in the footsteps of other high-profile content companies trying to cope with persistently difficult media environment.
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