Does Facebook Commerce Deserve a Grade of 'F'?
risnews.edgl.com/retail-trends/Does-Facebook-Commerce-Deserve-a-Grade-of--F--78809
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
But just because F-commerce has had a few stumbles, it's too soon to be writing its obituary. Wade Gerten, CEO of social shopping software vendor 8thBridge, which created a Facebook store for 1-800-Flowers in 2009, was quoted in a Bloomberg News article about the topic, but then said his quotes were taken out of context. To clarify, he wrote in a February 17 Forbes blog post: "The Bloomberg article and others like it were correct to say Facebook stores have not sold millions of orders. However, they failed to articulate what the REAL opportunity is for social commerce."