Wayfair Tech Explains It All: David Short on Formulaic Naming – Wayfair Tech Blog

What an interesting idea, and a little disconcerting.

With Formulaic Naming, Wayfair is transitioning to a structured solution for naming based on other questions we already ask our suppliers about their products. Once we have this structured information, we can pursue Dynamic Naming, where the product name will vary based on where the name is displayed and the customer who is viewing the product.

So when you buy the Cleaver Cedar Sofa and your friend that you recommend it to may not see that a product of that name doesn't even exist? Interesting ideas.