# The End of the Facebook Like Bubble

<http://digiday.com/brands/the-end-of-the-facebook-like-bubble/>

- Host: [digiday.com](https://links.thingelstad.xyz/hosts/digiday.com/)
- Saved: November 26, 2012 (2012-11-26T15:48:02Z)
- Record: https://links.thingelstad.xyz/links/53f198210260/
- JSON: https://links.thingelstad.xyz/links/53f198210260.json

## From the page (probably an excerpt, not Jamie's words)

And it appears brands need to recalibrate their Facebook approach. According to a new study by GroupM, theres been a 38 percent decline on the reach of brand pages. While 14 percent of users saw an organic post pre-algorithm change, it dropped down to 8 percent after the change. In short, Facebook cut the reach of brands that dont pay up. And theyre not used to these types of ultimatums.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Same host

- [Privacy watchers see fears coming true with Google's FLoC](https://links.thingelstad.xyz/links/bf9c08a0deed/) (digiday.com, June 17, 2021)

## Saved the same week

- [The Anti-Social Era: Lessons Learned from Vimeo Founder Jake Lodwick](https://links.thingelstad.xyz/links/eaf5b03b7bb1/) (pando.com, November 26, 2012)
- [Open Notice](https://links.thingelstad.xyz/links/7af32cbfa254/) (opennotice.org, November 26, 2012)
- [Greenland](https://links.thingelstad.xyz/links/ecfdb36a9282/) (vimeo.com, November 26, 2012)
- [Working with MediaWiki: The Book](https://links.thingelstad.xyz/links/8050230739ae/) (workingwithmediawiki.com, November 26, 2012)
- [Big data: a retailers guide to likes, tweets, reviews, customer data, and basically everything else](https://links.thingelstad.xyz/links/1632bf698f2b/) (venturebeat.com, November 26, 2012)

## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/http://digiday.com/brands/the-end-of-the-facebook-like-bubble/