Alvenda changes name, plots a big ’11
www.bizjournals.com/twincities/blog/in_private/2011/01/alvenda-changes-name-plots-a-big-11.html
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Tech startup Alvenda Inc. has changed its name to 8thBridge, a re-branding inspired by the company’s sharpened focus on Facebook (hint: Facebook represents the eighth Bridge) and an 18th century Swiss mathematician.