# Rory Sutherland: Life lessons from an ad man - Host: [ted.com](https://links.thingelstad.xyz/hosts/ted.com/) - Saved: May 12, 2012 (2012-05-12T20:46:18Z) - Record: https://links.thingelstad.xyz/links/57aec25d010f/ - JSON: https://links.thingelstad.xyz/links/57aec25d010f.json ## From the page (probably an excerpt, not Jamie's words) Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life. ## Facts - Kind: [Page](https://links.thingelstad.xyz/kinds/page/) ## Same host - [Renny Gleeson: 404, the story of a page not found](https://links.thingelstad.xyz/links/11532790b2a9/) (ted.com, May 12, 2012) - [Rory Sutherland: Perspective is everything](https://links.thingelstad.xyz/links/af1016d7227a/) (ted.com, May 12, 2012) - [Rory Sutherland: Sweat the small stuff](https://links.thingelstad.xyz/links/dce6237537f1/) (ted.com, May 12, 2012) - [Gary Kovacs: Tracking the trackers](https://links.thingelstad.xyz/links/598f61d8d1a7/) (ted.com, May 12, 2012) - [Brian Greene: Is our universe the only universe?](https://links.thingelstad.xyz/links/c9dace2ad8b9/) (ted.com, May 12, 2012) ## Saved the same week - [Renny Gleeson: 404, the story of a page not found](https://links.thingelstad.xyz/links/11532790b2a9/) (ted.com, May 12, 2012) - [Rory Sutherland: Perspective is everything](https://links.thingelstad.xyz/links/af1016d7227a/) (ted.com, May 12, 2012) - [Rory Sutherland: Sweat the small stuff](https://links.thingelstad.xyz/links/dce6237537f1/) (ted.com, May 12, 2012) - [Gary Kovacs: Tracking the trackers](https://links.thingelstad.xyz/links/598f61d8d1a7/) (ted.com, May 12, 2012) - [Brian Greene: Is our universe the only universe?](https://links.thingelstad.xyz/links/c9dace2ad8b9/) (ted.com, May 12, 2012) ## Elsewhere - Wayback Machine: https://web.archive.org/web/*/http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man