{
  "id": "5821c5116b0f",
  "url": "https://www.cjchilvers.com/blog/when-pay-to-play-doesnt-pay/",
  "title": "When Pay to Play Doesn’t Pay",
  "note": "First hand account from Chilvers on the treadmill of advertising to drive additional sales. ",
  "voice": "jamie",
  "saved": "2023-04-27T03:32:56Z",
  "host": "cjchilvers.com",
  "kind": "page",
  "tags": [
    "_brief"
  ],
  "record": "https://links.thingelstad.xyz/links/5821c5116b0f/",
  "markdown": "https://links.thingelstad.xyz/links/5821c5116b0f.md",
  "issues": [
    {
      "number": 252,
      "slug": "weekly-thing-252",
      "title": "Weekly Thing #252 / Elevator, Evidence, Everything",
      "date": "2023-04-29T12:00:00Z",
      "section": "Briefly",
      "position": 12,
      "url": "https://weekly.thingelstad.com/archive/252/",
      "page": "https://links.thingelstad.xyz/issues/252/"
    }
  ],
  "connections": {
    "same_host": {
      "count": 11,
      "page": "https://links.thingelstad.xyz/hosts/cjchilvers.com/",
      "nearest": [
        {
          "id": "9d60a5c3d6e7",
          "title": "You are more interesting than you think.",
          "url": "https://www.cjchilvers.com/blog/you-are-more-interesting-than-you-think/",
          "record": "https://links.thingelstad.xyz/links/9d60a5c3d6e7/"
        },
        {
          "id": "b1cc2156bb88",
          "title": "Curation — The C Word",
          "url": "https://www.cjchilvers.com/blog/the-c-word/",
          "record": "https://links.thingelstad.xyz/links/b1cc2156bb88/"
        },
        {
          "id": "2f8e01b5cabe",
          "title": "Principles for Creating with AI",
          "url": "https://www.cjchilvers.com/blog/principles-for-creating-with-ai/",
          "record": "https://links.thingelstad.xyz/links/2f8e01b5cabe/"
        },
        {
          "id": "a05bbcd044ac",
          "title": "Do Personal Brands Matter?",
          "url": "https://www.cjchilvers.com/blog/do-personal-brands-matter/?ref=cj-chilvers-newsletter",
          "record": "https://links.thingelstad.xyz/links/a05bbcd044ac/"
        },
        {
          "id": "8bbbca79355a",
          "title": "Can personal brands save big business?",
          "url": "https://www.cjchilvers.com/blog/can-personal-brands-save-big-business/",
          "record": "https://links.thingelstad.xyz/links/8bbbca79355a/"
        }
      ]
    },
    "same_week": {
      "count": 10,
      "nearest": [
        {
          "id": "16ce77b82512",
          "title": "The Many Hats of Product Managers – rajiv.com",
          "url": "https://rajiv.com/blog/2023/04/25/the-many-hats-of-product-managers-their-indispensable-hands-on-roles-as-individual-contributors/",
          "record": "https://links.thingelstad.xyz/links/16ce77b82512/"
        },
        {
          "id": "bd319a02bf96",
          "title": "Botify Expands Executive Team with Appointment of Charley Hackerson as Chief Revenue Officer | Business Wire",
          "url": "https://www.businesswire.com/news/home/20230425005322/en/Botify-Expands-Executive-Team-with-Appointment-of-Charley-Hackerson-as-Chief-Revenue-Officer",
          "record": "https://links.thingelstad.xyz/links/bd319a02bf96/"
        },
        {
          "id": "4e2f68eb605e",
          "title": "The Annual Computer Science Fair - AVC",
          "url": "https://avc.com/2023/04/the-annual-computer-science-fair-2/",
          "record": "https://links.thingelstad.xyz/links/4e2f68eb605e/"
        },
        {
          "id": "deda4b4a7d5b",
          "title": "Founder & CEO is kinda a BS title",
          "url": "https://world.hey.com/jason/founder-ceo-is-kinda-a-bs-title-9fe101e9",
          "record": "https://links.thingelstad.xyz/links/deda4b4a7d5b/"
        },
        {
          "id": "38d843646f4a",
          "title": "LLMs break the internet. Signing everything fixes it.",
          "url": "https://subconscious.substack.com/p/llms-break-the-internet-signing-everything",
          "record": "https://links.thingelstad.xyz/links/38d843646f4a/"
        }
      ]
    },
    "mentions": [],
    "mentioned_by": [],
    "saved_twice": []
  },
  "elsewhere": {
    "wayback": "https://web.archive.org/web/*/https://www.cjchilvers.com/blog/when-pay-to-play-doesnt-pay/"
  }
}
