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No, you’re not being paranoid. Sites really are watching your every move | Ars Technica

arstechnica.com/tech-policy/2017/11/an-alarming-number-of-sites-employ-privacy-invading-session-replay-scripts

What Jamie wrote

This is exhibit #1 for why you need to use a content blocker on the web. This article goes into great detail on the capabilities that companies have, but take a moment to watch the video that demonstrates a user and what the site owner can see. Now consider that level of collection on every site you ever visit. Defensive techniques are needed for such invasive technologies.