# The Jordan Analogy by Doug Clinton - Uncomfortable Profit

<https://www.uncomfortableprofit.com/p/the-jordan-analogy>

- Host: [uncomfortableprofit.com](https://links.thingelstad.xyz/hosts/uncomfortableprofit.com/)
- Saved: October 7, 2021 (2021-10-08T01:13:43Z)
- Record: https://links.thingelstad.xyz/links/5ad7d668318e/
- JSON: https://links.thingelstad.xyz/links/5ad7d668318e.json

## What Jamie wrote

My brother-in-law is big into shoes, Jordan's specifically. He buys and sells them and has a good eye on what will be hot. This article uses that sneakers market to help create an understanding of the value of NFT's.

> The Jordan analogy highlights an important element of NFTs as equities of the future: They’re also collector’s items. No one collects shares of Google stock other than investors who believe in the company. The shares are fungible and liquid. There’s nothing aesthetically beautiful to display if you own a share of GOOGL.
> 
> NFTs come with aesthetic and communal value. They come with a history detailed on chain. And they will attract collectors in ways that stocks never could.

I’m still on the record that I don't understand the absolute value of some of the NFT's out there, but I do agree that they have value. The important thing will be how many of these NFT's really develop communities around them, like the Jordan sneaker market has.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT198: Weekly Thing #198 / Facebook, News, Kyiv](https://weekly.thingelstad.com/archive/198/), Notable

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://www.uncomfortableprofit.com/p/the-jordan-analogy