# Ask Teresa: What’s the Difference Between OKRs and Outcomes? - Product Talk

<https://www.producttalk.org/2023/03/okrs-vs-outcomes/>

- Host: [producttalk.org](https://links.thingelstad.xyz/hosts/producttalk.org/)
- Saved: March 8, 2023 (2023-03-08T19:44:22Z)
- Record: https://links.thingelstad.xyz/links/5ba664ba5eb7/
- JSON: https://links.thingelstad.xyz/links/5ba664ba5eb7.json

## What Jamie wrote

This is a nuance to the wording and how to construct a goal, but having seen product teams struggle with OKRs so many times this slight pivot to Outcomes is interesting.

> Business outcomes measure the health of the business. Product outcomes measure a change in customer behavior. Product teams don’t typically have direct influence over business metrics like increasing revenue. But they do have the ability to directly influence product outcomes—changes in customer behavior—that can ultimately contribute to business outcomes.

🤔

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT245: Weekly Thing #245 / Curation, Outcomes, Disturbed](https://weekly.thingelstad.com/archive/245/), Notable

## Same host

- [Video: How One Chief Product Officer Is Reinventing Product Management At Her Company - Product Talk](https://links.thingelstad.xyz/links/a62203b13890/) (producttalk.org, January 30, 2016)
- [Everyone Thinks They’re Managing by Outcomes. Here’s How to Actually Do it. | Product Talk](https://links.thingelstad.xyz/links/889091d97ee5/) (producttalk.org, October 10, 2019)
- [Claude Code: What It Is, How It's Different, and Why Non-Technical People Should Use It](https://links.thingelstad.xyz/links/71422ee7b8ea/) (producttalk.org, October 29, 2025)

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://www.producttalk.org/2023/03/okrs-vs-outcomes/