# Mike Klingensmith: The Exit Interview | Twin Cities Business

<https://tcbmag.com/mike-klingensmith-the-exit-interview/>

- Host: [tcbmag.com](https://links.thingelstad.xyz/hosts/tcbmag.com/)
- Saved: November 22, 2022 (2022-11-23T00:55:52Z)
- Record: https://links.thingelstad.xyz/links/5c51887291aa/
- JSON: https://links.thingelstad.xyz/links/5c51887291aa.json

## What Jamie wrote

Publisher of our local paper is retiring. Local news is a tough but important business.

> Print subscriber attrition has “quickened nationwide,” he says. “In the pandemic, people were afraid of print papers and so they traded them out for digital subscriptions.” Single-copy sales also took a hit. The problem is that there’s roughly $200 more profit in an annual print subscription ($400) than in a digital one ($200). For every thousand print subscribers who convert, that’s $200,000 in lost profit.

Isn't that a kicker? When you "succeed" in making that jump from print to digital, you lose 50% of the margin.

News and media is still a very difficult place to build a business, unless you are one of the handful of huge, national brands.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT235: Weekly Thing #235 / TikTok, Busy, Stories](https://weekly.thingelstad.com/archive/235/), Notable

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://tcbmag.com/mike-klingensmith-the-exit-interview/