# How to Kill a Unicorn - Chris Frantz

<https://www.chrisfrantz.com/how-to-kill-a-unicorn/>

- Host: [chrisfrantz.com](https://links.thingelstad.xyz/hosts/chrisfrantz.com/)
- Saved: February 11, 2021 (2021-02-12T03:35:02Z)
- Record: https://links.thingelstad.xyz/links/5d7c1d22006e/
- JSON: https://links.thingelstad.xyz/links/5d7c1d22006e.json

## What Jamie wrote

Argues that a free plan is the way to infiltrate a market and take over a dominant player. Shows trend data of insurgents taking over incumbents. For a completely different take, see [No Free Plan](https://nofreeplan.com) which suggests that a free plan is a terrible idea. 🤔

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT173: Weekly Thing #173 / Minot, Unicorn, Bunch](https://weekly.thingelstad.com/archive/173/), Recommended Links

## Mentions

- [No Free Plan](https://links.thingelstad.xyz/links/498b8ab6adfe/) (nofreeplan.com, February 11, 2021)

## Mentioned by

- [No Free Plan](https://links.thingelstad.xyz/links/498b8ab6adfe/) (nofreeplan.com, February 11, 2021)

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- [Introducing Clerk: All of user management, not just authentication](https://links.thingelstad.xyz/links/66eca1171b77/) (clerk.dev, February 11, 2021)

## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://www.chrisfrantz.com/how-to-kill-a-unicorn/