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  "note": "I think that augmented reality is going to be a huge deal. I’m intrigued by visual AR, but I’m also intrigued by audio AR. When we can engage with the real world with all the insight and capabilities of technology it could be amazing.\n\n> Where AR has the potential to change everything is the ability not to be 'in your face', but to blend into the world around you. The capability to seamlessly augment your vision is so powerful that if Apple – or anybody else – ever pulls it off, it will upend how we interact with technology as much or more as the smartphone ever did.\n\nThere is a very real negative path here too, and I’m hard put to give a good answer why that won't be where we end up. But the potential here is amazing.",
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