money.cnn.com · Saved

FTC 'do not track' plan would be a Google killer - Dec. 2, 2010

money.cnn.com/2010/12/02/technology/ftc_do_not_track

From the page

Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.

The FTC's plan calls for a universal add-on piece of software that surfers could install on their Internet browsers to notify websites that they do not want any information about them to be collected. The proposal would need congressional approval before it could be enacted as an industry-wide mandate.