I Think I Know Why You Can't Hire Engineers Right Now

There is a lot of truth in this article.

The more I think about it, you need to offer engineers some combination of these three things to pique their interest:

1. Cool stuff to work on.
2. Smart people to work with.
3. Some degree of repeatability in work environment.

Without those, getting an engineer to join your company is gonna be a hard sell.

The last line of this is pure gold.

Pitch them the truth: that you want to do good work, sustainably, for as long as you can - ideally with them on your team.

Love it, and this is the right way to do it.