The Privacy Startups: Creating A Company In Four Hours
gigaom.com/2011/06/16/419-the-privacy-startups-creating-a-company-in-four-hours
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Disconnect is a startup that lets users shut off the tracking features of web sites without logging them out of the web services they want to use. But Brian Kennish, the former Google engineer who founded the company in November, says he doesnt think of it as a privacy company-and in fact, hes not exactly a firebrand on the privacy issue himself.