Coffee Is The New Wine. Here's How You Taste It
www.npr.org/blogs/thesalt/2012/08/16/158932704/coffee-is-the-new-wine-heres-how-you-taste-it
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Increasingly, specialty roasters are working directly with coffee growers around the world to produce coffees as varied in taste as wines. And how are roasters teaching their clientele to appreciate the subtle characteristics of brews? By bringing an age-old tasting ritual once limited to coffee insiders to the coffee-sipping masses.